Friday, 12 February 2016
Monday, 25 January 2016
Q2 Overview
- In Q1, you will have analysed each product in turn.
- In Q2 you consider how the 3 products work together as a package.
- All three artefacts are promotional tools for a piece of music -> Common themes. Icons, motifs, colour schemes, ideas, representations, throughout the package.
*Identify themes/ideas that run throughout.
*promotional methods?
-How might these link to real life packages (case studies)
-How might you extend this in the real world? e.g social media, TV interviews, any other methods
Tuesday, 19 January 2016
Planning Question 1
3 steps/ layers to this analysis
*Textual; analysis of music video & print products
*Compare with real media products
*Critical theory
*GOODWIN- music video as a category of a media characteristics
- Narrative theories help us to look for more common structures patterns in different stories.
BARTHE- codes: easy codes (action codes e.g clock hands shows times passing or times running out) mysterious codes (enigma codes e.g Control how much information is given to audience e.g if the relationship carries on the past in the music video gives audience pleasure by leaving the, curious)
LEVI STAUSS- most narratives have binary oppositions such as heroes and villains, always tension between the hero and the opposition. E.g wisdom vs youth, law and order vs crime and males vs females.
Monday, 18 January 2016
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